As the old saying goes, the customer is always right. This adage is especially true when it comes to user experience (UX) and user interface (UI) design. In order to create a product that meets the needs and wants of your target audience, you have to understand them inside and out. And the best way […]
Failure to understand the identity/niche of a company interferes with sense-making, creates anxiety, and impacts on trust. What does this mean for your customers? When brand identity or your value proposition is unclear and users cannot clearly understand what you are offering, users are more inclined to abandon the website without fully engaging and this […]
Creating a website is no small feat. It requires careful planning, creative thinking, and most importantly, a clear understanding of your target audience. Once you have all those elements in place, you can start to think about the user experience (UX) aspect of your website. Let’s take a closer look at why UX is so […]
The aim of user testing websites and apps is to uncover how customers really feel about their experience with your product, and to use the information gleaned to inform the ongoing UX design, rather than falling on preconceived notions of what a customer’s experience might be. An essential component of successful usability testing is having […]
Introduction: Usability testing is a key part of any research project, yet it is often overlooked or not given the attention it deserves. There are many common mistakes that researchers make when conducting usability tests, which can lead to invalid or inconclusive results. In this article, we will discuss some of the most common errors […]
In the work we do at TestMate, a key focus is observing how users interact with websites and apps. The information gleaned from user testing helps steer decisions on both initial website/app designs, and also subsequent iterations of those designs. The ultimate goal is for users to achieve their aims as quickly and painlessly as […]
Needing to Build a Website That Stands Out? Discover How Usability Heuristics and User Reports Are the Answer We now live in the Experience Era, in which people assume quality assurance and make decisions based on their buying experience. Consumers expect and demand a positive and satisfying brand experience. If you do not provide them […]
Ask anyone and they will probably tell you that 2021 passed in what felt like the blink of an eye. The global pandemic continued to significantly impact our lives, with a large amount of another year spent in lockdown. We were asked to shake up our routines yet again. We as a society spent more […]
Why you need a balance between functionality and aesthetics in your web design A lot of excitement is bred when creating your business website, and for good reason. A website is a vital tool for any business to showcase products and services (few could get by without one). It’s also the go-to place to show […]
With more people using phones to access services and make purchases, it figures that mobile apps need to be increasingly user-friendly. People are now accustomed to accessing what they need on their phone quickly and easily. If your website isn’t optimised for mobile, you’re going to risk losing customers to a competitor business with an […]
