Before a new website goes live, a lot of thought needs to go into how users will interact with it, which ultimately will affect their experience and influence whether it was positive or negative. The work of the UX (User Experience) researcher is therefore very important for a website. This blog will take you through […]
Entering the world of e-commerce is an exciting step for any business, allowing you to reach new markets and customers, and COVID-19 has made online businesses even more popular. Yet if you’ve never run an e-commerce business before, it can be difficult to know what to do and where to start. Here are some of […]
Summative Vs. Formative Usability Testing When conducting user research, UX researchers generally preach iterative usability testing throughout the development lifecycle. But did you know that there are actually two different types of usability testing? Formative testing identifies usability problems to be fixed in later iterations whereas summative testing describes the current state of the usability […]
Website usability refers to the many ways in which a website can be presented and formatted, as well as its background functions and capabilities, so that a user can interact with it easily. How usable your website is will often make the difference between someone becoming a new customer or going to a competitor. Here […]
Spend any time on the internet and you’ll likely see the term “user-friendly” pop up in relation to a website. But what exactly does it mean and how can you make your own website more user friendly? Here we’ll explain all the ins and outs. Put simply, a website is user friendly if it is […]
When a website or app is created, it’s often difficult to know if there are issues with the code or functionality until someone tries to use it. This is where user testing comes in. But what exactly is user testing and how can it benefit your online business in 2021? Read on… User testing is […]
What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and what they mean for your user research, read on! When running usability tests, KPIs and other quantitative metrics can be powerful tools in evaluating UX. Success metrics like task completion rate, efficiency metrics like time-on-task, […]
Many marketing gurus today emphasise the importance of content, and engaging content at that. Yet despite your best efforts, you can’t seem to see what the content hype is all about. You write blogs, make videos, and actively post on social media and yet none of it generates the momentum you’re looking for to drive […]
Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce have been able to adapt and even thrive in this new digital-first world. The growth of ecommerce in Australia in recent years has pushed retailers to offer flexible shopping experiences across multiple channels. As the […]
Say you went fishing and had one day to catch as many fish as you can from several different ponds. Each pond has some fish that are bigger and easier to catch than others. To maximise the number of fish you can catch, would you spend all day fishing in one pond or spend some […]
