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Summative vs Formative: Which Test is Right for You?

When conducting user research, UX researchers generally preach iterative usability testing throughout the development lifecycle. But did you know that … Continue reading “Summative vs Formative: Which Test is Right for You?”

Why You Need Confidence Intervals in User Testing

What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and … Continue reading “Why You Need Confidence Intervals in User Testing”

5 Reasons Why Your Content isn’t Driving Engagement

Many marketing gurus today emphasise the importance of content. Yet despite your best efforts, you can’t seem to see what … Continue reading “5 Reasons Why Your Content isn’t Driving Engagement”

How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up

Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce … Continue reading “How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up”

How many User Testers do you need?

Say you went fishing and had one day to catch as many fish as you can from several different ponds. … Continue reading “How many User Testers do you need?”

How To Conduct User Testing: A Step by Step Guide

Wondering how to conduct user testing? Read our user testing guide below and you’ll know how to do a user … Continue reading “How To Conduct User Testing: A Step by Step Guide”

The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, … Continue reading “The Pitfalls of UX Design and How to Avoid Them”

Why You Need Confidence Intervals in User Testing

What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and … Continue reading “Why You Need Confidence Intervals in User Testing”

How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up

Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce … Continue reading “How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up”

The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, … Continue reading “The Pitfalls of UX Design and How to Avoid Them”

8 Dos and Don’ts of Online Checkouts 

The checkout is the bottom line of any e-commerce business model. It’s the culmination of all your product development, design, … Continue reading “8 Dos and Don’ts of Online Checkouts “

Why Content Matters in UX Design

UX design teams have plenty of experience with testing their visual design components and UI, but an area that is … Continue reading “Why Content Matters in UX Design”

How to Increase Adoption of Customer Self-Services

“Thank you for calling, please hold while we connect you.” Cue elevator music. Wait. Wait. Wait some more. Sounds painfully … Continue reading “How to Increase Adoption of Customer Self-Services”

How to win the attention of your users

As social media platforms like Twitter, Facebook, and Instagram continue to grow in popularity, the prevalence of infinite scrolling has … Continue reading “How to win the attention of your users”

5 Reasons Why Your Content isn’t Driving Engagement

Many marketing gurus today emphasise the importance of content. Yet despite your best efforts, you can’t seem to see what … Continue reading “5 Reasons Why Your Content isn’t Driving Engagement”

Why Content Matters in UX Design

UX design teams have plenty of experience with testing their visual design components and UI, but an area that is … Continue reading “Why Content Matters in UX Design”

Troubleshooting A Sales-Drop? Check Your Ux!

If you are experiencing a recent drop in sales, or if your sales figures are not quite where you want … Continue reading “Troubleshooting A Sales-Drop? Check Your Ux!”

Benchmarking Your Solutions

  Benchmarking whether it be in business or sport, is a process of comparing yourself with your competitors. A champion … Continue reading “Benchmarking Your Solutions”

4 Ways Your Customers Can Make Decisions For You

If you’ve spent any amount of time undertaking marketing or design activities, you know that the audience is king. Everything … Continue reading “4 Ways Your Customers Can Make Decisions For You”

Remote User Testing

User testing is a fundamental step in the journey towards launching a website. Businesses don’t want to invest time and … Continue reading “Remote User Testing”

How User Testing Helps You Make (and Save) Money Even After Your Website or App is Live

Corporations, business owners, and entrepreneurs are starting to understand that investing in usability and user testing for their digital products … Continue reading “How User Testing Helps You Make (and Save) Money Even After Your Website or App is Live”

How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up

Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce … Continue reading “How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up”

How Mobile-First Design Can Improve Your Usability and Drive More Sales

Imagine a world where people carried out ALL of their daily activity on mobile devices? Imagine using your mobile for … Continue reading “How Mobile-First Design Can Improve Your Usability and Drive More Sales”

Why You Need Confidence Intervals in User Testing

What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and … Continue reading “Why You Need Confidence Intervals in User Testing”

How many User Testers do you need?

Say you went fishing and had one day to catch as many fish as you can from several different ponds. … Continue reading “How many User Testers do you need?”

The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, … Continue reading “The Pitfalls of UX Design and How to Avoid Them”

Remote vs Non-Remote User Testing

User experience testing, or simply just user testing, is a way companies evaluate a customer’s user journey and online experience. … Continue reading “Remote vs Non-Remote User Testing”

Remote User Testing

What is Remote User Testing? So, you may be wondering, ‘What is Remote User Testing?’ Well, Remote User Testing stands … Continue reading “Remote User Testing”

Key Insights From Testing With Older and Disabled Demographics

It’s been a busy and exciting month here at Testmate and we’ve had the opportunity to learn about a variety … Continue reading “Key Insights From Testing With Older and Disabled Demographics”

Summative vs Formative: Which Test is Right for You?

When conducting user research, UX researchers generally preach iterative usability testing throughout the development lifecycle. But did you know that … Continue reading “Summative vs Formative: Which Test is Right for You?”

Why You Need Confidence Intervals in User Testing

What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and … Continue reading “Why You Need Confidence Intervals in User Testing”

5 Reasons Why Your Content isn’t Driving Engagement

Many marketing gurus today emphasise the importance of content. Yet despite your best efforts, you can’t seem to see what … Continue reading “5 Reasons Why Your Content isn’t Driving Engagement”

How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up

Retail shopping doesn’t mean what it used to. Despite in-store sales falling in recent years, retailers who have embraced ecommerce … Continue reading “How IKEA and Nordstrom are Revolutionizing Retail and How to Keep Up”

How many User Testers do you need?

Say you went fishing and had one day to catch as many fish as you can from several different ponds. … Continue reading “How many User Testers do you need?”

How To Conduct User Testing: A Step by Step Guide

Wondering how to conduct user testing? Read our user testing guide below and you’ll know how to do a user … Continue reading “How To Conduct User Testing: A Step by Step Guide”

The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, … Continue reading “The Pitfalls of UX Design and How to Avoid Them”

8 Dos and Don’ts of Online Checkouts 

The checkout is the bottom line of any e-commerce business model. It’s the culmination of all your product development, design, … Continue reading “8 Dos and Don’ts of Online Checkouts “

Why You Need Confidence Intervals in User Testing

What is a confidence interval? How do confidence intervals work? If you’re interested in learning all about confidence intervals and … Continue reading “Why You Need Confidence Intervals in User Testing”

5 Reasons Why Your Content isn’t Driving Engagement

Many marketing gurus today emphasise the importance of content. Yet despite your best efforts, you can’t seem to see what … Continue reading “5 Reasons Why Your Content isn’t Driving Engagement”

How many User Testers do you need?

Say you went fishing and had one day to catch as many fish as you can from several different ponds. … Continue reading “How many User Testers do you need?”

How To Conduct User Testing: A Step by Step Guide

Wondering how to conduct user testing? Read our user testing guide below and you’ll know how to do a user … Continue reading “How To Conduct User Testing: A Step by Step Guide”

The Pitfalls of UX Design and How to Avoid Them

75% of organizations think they are user-centric, but only 30% of consumers believe this is the case In today’s world, … Continue reading “The Pitfalls of UX Design and How to Avoid Them”

8 Dos and Don’ts of Online Checkouts 

The checkout is the bottom line of any e-commerce business model. It’s the culmination of all your product development, design, … Continue reading “8 Dos and Don’ts of Online Checkouts “

Why Content Matters in UX Design

UX design teams have plenty of experience with testing their visual design components and UI, but an area that is … Continue reading “Why Content Matters in UX Design”

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