Insurance

Swann Insurance

USER TESTING - EXISTING WEBSITE / DESIGN PROTOTYPE / STAGING
swann_case_img
swann-insurance-logo-1
stage-three

Stage One

Existing website testing

stage-one

Stage Two

Design Testing

stage-three

Stage Three

Staging Testing

About the Company

Australia’s leading provider of motorcycle insurance needed to redesign their website and improve conversion rates.

Objectives

  • Increase leads
  • Increase conversions

Results

By simplifying the website messaging and structure, Swann increased leads to the conversion funnel by over 20%.

Why This Matters

Clear timelines, upfront information, and price transparency are key to a smoother user experience and higher conversions.

Our Approach – Discovery and Research

Testmate worked with Swann’s team to understand the current issues and critical aspects of the user journey. We identified that three rounds of testing would provide the best results given the critical focus on conversion improvement.

“User testing proved to be instrumental in providing ideas and feedback that ultimately drove the success of our website revamp.”

swan-img-1
img-arrow-11 arrow

Our Approach – Discovery and Research

Testmate worked with Swann’s team to understand the current issues and critical aspects of the user journey. We identified that three rounds of testing would provide the best results given the critical focus on conversion improvement.

“User testing proved to be instrumental in providing ideas and feedback that ultimately drove the success of our website revamp.”

swan-img-2

Our Approach – Testing and Analysis

Initial testing on the live website was quick to uncover the current user issues. Brand confusion, insufficient product information and a long sign-up process were the biggest offenders.

The design testing demonstrated we had solved many of the biggest issues but also helped us gain a deeper understanding of important messaging and the high value of a ‘quick quote’.

We then tested a final round on staging which showed we were well on track however we picked up further nuances around the important key policy details and messaging to cut through.

Visit Website
swan-img-3

Findings

  • Users craved more visibility on how long the process would take and the steps required
  • Users wanted all the required information upfront so they didn’t waste time
  • The key tagline needed to talk directly to a quick quote in under 60 seconds.

The testing demonstrated the importance of price transparency and time involvement. In addition, we observed the importance of answering user key questions during the sign-up process.

Visit Website

Start your project

If your website isn’t performing well or just doesn’t properly represent your business, talk to us.
We’ll build you a custom solution that works

Contact Us