Training

The Colin James Method

USER TESTING - EXISTING WEBSITE / DESIGN PROTOTYPE / STAGING
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Stage One

Existing website testing

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Stage Two

Design Testing

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Stage Three

Staging Testing

About the Company

An Australian company delivering a truly innovative approach to professional training, with programs available across Australia and the USA.

Objectives

  • Identify factors negatively affecting the website’s usability and user experience.
  • Pinpoint specific obstacles that prevent users from completing desired actions and conversion

Results

  • Content was improved to provide more concrete and detailed information.
  • Case studies were enhanced to demonstrate how CJM’s approach helped participants develop skills by addressing real work challenges.

Discovery and Research

  • Recruited participants with senior management experience and those responsible for arranging training for senior managers, including individuals from the USA.
  • Worked closely with the company founders to gain a thorough understanding of the business model, unique differentiators, and strategic goals.
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Discovery and Research

  • Recruited participants with senior management experience and those responsible for arranging training for senior managers, including individuals from the USA.
  • Worked closely with the company founders to gain a thorough understanding of the business model, unique differentiators, and strategic goals.
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Testing and Analysis

  • Conducted moderated test sessions including interview questions before and after each session.
  • Analysed survey data collected from both pre-test and post-test questionnaires.
  • Performed detailed sequential analysis of each session to understand how participants made sense of the website and its content.
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Findings

  • The website was generally usable, though targeted improvements to menus and information architecture (IA) were recommended.
  • Testers sought more detailed and specific information; the site lacked concrete examples needed for users to fully assess the training offering before making contact.
  • The key differentiator—CJM’s unique approach of using real client projects and workshopping them during training—was not clearly communicated to testers, weakening a key unique selling point (USP).
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