Serving massive and diverse audiences, government agencies face enormous challenges
ensuring their websites cater to users effectively.
Employing user experience principles can free up resources, improve customer service ratings and improve your public image.
Your staff will have an easier time if internal sites are built with UX in mind, and designers and developers have an easier job communicating ideas with a UX savvy workforce.
Explore ways your agency can employ user research techniques such as DIY usability tests, card sorting, developing personas, and Google Optimize A/B testing.