Increase your ROI
Discover the 'why' behind customers by exploring their online journey. Why is the click through rate so high yet conversion is down? Why do customers bounce right before checkout? Find pain points and fix them to improve your return on investment.
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Understand customer expectations
Do you know how customers actually feel about your site? Learn about their preferences and remove any areas that are problematic. Visually see where and why your customers become frustrated online. Conducting customer experience testing can help you to develop a site that will captivate them from leaving.
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Explore how customers interact with your website
You may think that ecommerce usability testing is too complicated for you to understand when it comes to improving your website and changing designs. Yet, by relying on the opinions of your own customers you can get inside their heads to learn from the source. Worries over if they'll approve of the website's copy, structure and designs will all be answered.
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