Connect with users to understand how they interact with your website. Find out if new ideas will be successful or not before being implemented. Uncover areas customers regularly get stuck and use this knowledge to simplify products.
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Health Insurance is complex full stop. Optimise user experience by understanding their online journey. Simplicity in design and language for online quotes, product guides and member portals will help customers better understand your offerings.
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Online best practice is vital! Gather insights and data from real users by testing new changes or adjustments to the website before going live. Use this knowledge as a foundation for competitive advantage online.
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