{"id":10019,"date":"2019-05-20T02:23:38","date_gmt":"2019-05-20T02:23:38","guid":{"rendered":"https:\/\/testmate.com.au\/?p=10019"},"modified":"2022-10-06T06:26:17","modified_gmt":"2022-10-06T06:26:17","slug":"getting-key-user-feedback-on-explainer-videos","status":"publish","type":"post","link":"https:\/\/www.testmate.com.au\/getting-key-user-feedback-on-explainer-videos\/","title":{"rendered":"Getting Key User Feedback on Explainer Videos"},"content":{"rendered":"

Explainer videos<\/a> are a super easy, attention grabbing and customer friendly way to get your message across – whether it\u2019s to launch your new product or service, or a concise overview on your company or brand. They can also be utilised as customer feedback videos<\/a>.<\/p>\n

Get it right and you\u2019ll show potential customers what you can do and why you\u2019re the best. Even better, you\u2019ll pre-empt the most common questions they\u2019ll ask.<\/p>\n

Get it wrong and you could put off heaps of them while watching a serious investment go down the drain.<\/p>\n

You\u2019ve probably seen them popping up all over the net, from tiny startups to established giants – think Amazon Go and Google. Yes, explainer videos in Australia and beyond are on the rise.<\/p>\n

\"\"To make the biggest splash with your brand explainer video, you must understand its impact on viewers. This is where getting direct customer feedback comes in. Only when you have a handle on this can you understand the video\u2019s effects on your business goals.<\/p>\n

Here we\u2019re going to quickly run you through two options for evaluating your explainer video: customer feedback surveys (generally more useful in pre-release) and A\/B tests (for measuring post-release success rates).<\/p>\n

Customer Feedback Surveys<\/strong><\/h4>\n

Gather a small sample of test participants from your target audience and have them watch the video<\/p>\n